Pregnancy represents a fulfilling yet apprehensive period in a woman’s life, marked by numerous mental and physical changes. Navigating through these transformations while maintaining constant concern for the child’s well-being has led many women to turn to pregnancy tracking apps. As a segment anticipated to achieve a market share of USD 257.6 million by 2023, these applications are specifically crafted to alleviate stress and facilitate a smoother journey toward a healthy delivery.
Founded in 2012, the Ovia pregnancy tracking app has been involved in the journeys of over 18 million families.
These family journeys have extended across more than 200 countries and territories, and Ovia’s popularity among pregnant women serves as a validation of its widespread usage.
The brand’s popularity, fueled by the impact it creates, has attracted numerous entrepreneurs to venture into the pregnancy app development space. This article caters to those entrepreneurs aiming to create a pregnancy tracking app similar to Ovia, providing insights into the various factors influencing the development process and associated costs.
Ovia pregnancy tracking app features
The success of pregnancy-tracking mobile app development efforts is often defined by the inclusion of useful and intelligently designed features. Using Ovia as a reference point, let’s explore some of the key feature sets.
1.Sign up/Login
The primary and essential component in the development of a pregnancy tracker app is the sign-up and login interface. Developers commonly utilise APIs to facilitate registration and login via social media or email, simplifying the entry process for users into the application.
2.Home Screen
Regarding the development of the Ovia pregnancy tracking app, the home screen incorporates various elements. These include a brief depiction of the baby’s appearance, a countdown to the due date, nutritional advice, and blogs covering the mother’s health and the baby’s developmental stages.
3.Calendar
An essential aspect of developing a pregnancy tracker app similar to Ovia is the inclusion of a calendar view. When incorporating this feature, it is vital to provide options for adding notes, setting reminders, and inputting day-wise information regarding mood, symptoms, activity, medication intake, exercise, foetal movement, and more.
4.Community
During pregnancy, women often experience anxiety, and seeking support from others who have been through similar journeys can be beneficial. In the case of a pregnancy tracking app like Ovia, this support is facilitated through an in-app forum, allowing users to interact and engage with one another.
5.Kick counter and contraction timer
In a pregnancy app resembling Ovia, users can effortlessly monitor their baby’s kicks in real-time and on a day-to-day basis. Additionally, the app should include a contraction timer and recording feature, allowing users to initiate the timer when contractions begin, stop it when they end, and note the intensity of each contraction.
6.Goals
In the development of a pregnancy tracking app similar to Ovia, implementing a system allowing expectant mothers to establish goals related to sleep, target weight, workouts, daily steps, nutritional intake, etc., and track their progress in achieving these goals can be advantageous. These goals are typically associated with reminders, aiding users in monitoring their day-to-day progress.
7.Insights
The subsequent phase in the development of a pregnancy-tracking mobile app involves providing comprehensive blogs and resources covering various stages and topics related to pregnancy, as well as information on what to anticipate immediately after a child’s birth.
8.My profile
In an app resembling Ovia, the “My Profile” section encompasses details about the expectant mother. It includes editable information such as height, weight, due date, partner details, and the capability to synchronize data from Fitbit devices.
9.Customer support
The final essential feature to incorporate in a pregnancy tracking app is a 24/7 customer support system. Furthermore, it is crucial to include an in-app chat feature, along with the convenience of connecting through email and phone calls.
Ovia-like app development process
If you’re reading this, there’s a likelihood that you’ve conducted a preliminary market study, identifying the primary and secondary audience, the target launch locations, and the chosen business model. These considerations encompass the initial phase of the development process – the brainstorming stage.
Following the initial stage of brainstorming, the subsequent step in developing a pregnancy tracking app like Ovia involves finalising the features. At Digiatto IT services, our approach usually involves settling on approximately 80% of the features before embarking on the development journey. This provides designers with ample room to deliberate and determine the optimal placement of features within the app’s UI/UX and their corresponding user journeys. The mentioned features can serve as a foundational starting point for your application, with a commitment to ongoing enhancements based on evolving market needs.
After finalising the design wireframe, the development phase of a pregnancy tracking app commences. In this stage, the elements and user journeys outlined in the design are transformed into clickable and movement-ready features. Additionally, we incorporate advanced technologies like Artificial Intelligence, Business Analytics, and blockchain based on your business requirements.
With the completion of the app development, we transition to the testing phase, conducting a comprehensive QA analysis using various testing approaches, including both automated and manual testing. The primary focus during this stage is to guarantee that the application functions as intended and achieves 100% security.
Having addressed these aspects, the subsequent step involves launching an MVP version of the application to a potential user base. This allows for incorporating and working on the feedback received before the official app launch.
How much does it cost to make an app like Ovia?
Certainly, here’s the information presented with bullet points:
- The cost of developing a pregnancy tracking app, using Ovia as a reference point, may fall within the range of $25,000 to $80,000.
- This cost range is determined by several factors:
- App design
- App features
- Number of platforms for app launch
- Technology integration
- Development team structure
- Geographical location of the development team.
It’s crucial to acknowledge that this cost range is subject to change and may potentially rise to $150,000-$200,000, especially with increased complexity and expansion in the aforementioned factors. Additionally, the overall cost will vary based on the geographical location of the healthcare app development company. For instance, partnering with an AI app development company in India may incur an average hourly rate of $30-$50, whereas the rate in the US or UK could be $70-$100.
To determine the cost of developing an app like Ovia, it’s essential to understand how you’ll generate revenue to recover the invested costs. Typically, monetization options include:
- Freemium, offering a free app with certain features available for payment.
- Subscription, where the app operates on a monthly or yearly subscription model.
- In-app advertisements, displaying relevant ads, and earning revenue from each ad click.
With nearly every crucial aspect of developing a pregnancy tracking app similar to Ovia now covered, let’s delve into the key factor that will position your business for success – how to surpass Ovia.
How to set your app up to be more successful than Ovia?
To position your app for greater success than Ovia, it’s essential to address certain drawbacks in the Ovia application. These include issues like a cluttered design with an excess of information on a single screen, the need for learnability in navigating the calendar feature, and the absence of crucial features such as an in-app eCommerce store and the capability to input doctors’ details.
To gain an advantage in this aspect, you can take a two-pronged approach – one focusing on design and the other involving an expansion of your business model. In the development of a pregnancy tracking app akin to Ovia, consider adopting a minimalist design with dedicated sections for each user event. Simultaneously, explore the opportunity to establish an in-app eCommerce store offering essential items for new mothers and infants.
A pivotal approach to gaining a competitive edge in the pregnancy tracking space is maintaining robust security practices. Ovia has faced repeated scrutiny for its data-sharing practices with employers and third-party entities, including advertisers. A potential solution to address this concern is to leverage blockchain technology for encrypting user data, ensuring the anonymity of personal information. This strategy empowers users by providing them with full control over their data, allowing them to decide precisely with whom and in what capacity they wish to share their information.
How can Digiatto IT services help as your partnered pregnancy tracking app development company?
Entrepreneurs rely on us for developing a pregnancy tracking app similar to Ovia for several compelling reasons. Chief among them is our proven track record in creating women’s health apps with a focus on providing accessible and real-time care for women globally. Another significant factor is our team of healthcare experts, who consistently collaborate with doctors, legal advocates, and medical stakeholders to ensure the development of an app that profoundly impacts users’ lives.
Coupled with our extensive knowledge of the healthcare app market and a keen understanding of healthcare compliances such as HIPAA, we stand as a trustworthy team for constructing a pregnancy tracker application.
Experience the advantages of Digiatto IT services firsthand. Get in touch!
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